Question:

1) Critical analysis of the current role and power of australian media

2) Identify the media’s influence in culturally safe care

(3) Select two media items (one positive, one negative), and analyze how they can influence cultural safety and healthcare.

Attach both media items as an appendix to the paper.

4) Support the argument in the paper using references to academic literature.

Answer to Question: NUR113 Nursing Concepts

The mass media plays a significant role in the communication sector.

Mass media entertains, educates as well as changing beliefs, attitudes and behavior.

Under certain circumstances and in concordance, media may influence the behavior of humans.

Based on research conducted by Happer & Philo.

2016, about the influence of news on climate change and how it has shaped opinions and beliefs.

Esses and Medianu 2013 make it clear that immigrants and refugees are portrayed by media as enemies at all gates. This is how the community sees and treats them.

Media holds great power.

It has the power to persuade its audience and manipulate them.

Because mass media is a large corporation, it owns very few. Mass media produces news and information that is easily accessible to all segments of society.

If something is labeled news, the public takes it to be true and factual.

This truth is usually supported with images.

Media manipulates information to make it more attractive and more newsworthy.

It determines whether an area is a social issue or not.

It has shaped the definition of the problem for the public.

This was achieved by making the issues sensitive or allowing for extensive coverage.

The media can also focus on a specific aspect of a topic to generate a response.

Media brings news that is worthy of your attention.

The news-worthy.

As I mentioned, visual information is a big influence on our responses.

One’s perceptions are more reliable than the information he or she hears from others.

Images can transmit information that is not spoken.

It has a tremendous influence on the thinking, behavior, cultures, opinions, and attitudes of people.

It may also have a major impact on the health sector.

Austria’s research revealed that 99% have a TV and 72% own computers. 72% also own computers in Australia. 72% also own computers. 72% has internet access and 72% own smart phones.

This indicates that Australians have an access to mass media which has had a significant impact on their lives and cultures.

Health care professionals should be educated about mass media. This will enable them to better understand the role media plays in shaping the knowledge of health and illness within the community, as well as critically examine and analyze how media influences our understanding of illnesses and health.

Every person experiences illness differently, but health affects all of us.

Both illness and health are highly valued.

Health news is something that should not be taken as gospel.

Entertainment has integrated health and illness issues.

There are films that train medical staffs.

Information about health has been reduced to the point that one does NOT need to go to medical school to acquire the information they receive through media.

This has raised questions.

Is this true knowledge?

Is there ever a time when we can be misled?

Agenda setting and attractiveness are two of the ways media makes their news interesting and newsworthy.

It focuses on health issues that are medical rather than social.

If it comes down to living styles and associated diseases, for example, diabetes, obesity or hypertension, as well as some cancers.

It advocates for curative and treatment options that are not primary care.

This interrupts the health care professionals’ message of prevention.

They are ignored.

Media are focused on technology and quick fixes in the health sector rather than spreading prevention.

They also show illness as a result personal experiences.

The moral and/or mental weakness that can lead to illness is portrayed.

They assign an individual the responsibility for being healthy or sick.

HIV positive people are shown as promiscuous. Liver cancer patients who have had a history with alcoholism are considered to be the ones who caused it. Lung cancer sufferers who have had a history with smoking are considered to be their own causes of death.

It is strange that the media portrays its news this way, when it can show the root cause of all these problems and not just the consumption.

It can make information look more serious, and show each one as a potential risk.

The media has also influenced the notion of what a healthy person looks like.

Who is healthy, and who isn’t.

The slimmer ones are usually considered healthier, especially for women.

Dean, 1994. Dean explains the media’s use of beauty, youth, and sexual attractiveness to make people look good.

It has also created ways to make the objects/bodies more desirable.

Media has affected the way people view illness and health.

World Health Organization (WHO), 1948. Health is more than just the absence or treatment of a disease. It’s also the well-being of one’s physical, mental, as well as social, health.

The National Aboriginal Health Strategy (89) describes health in the same way, except that it does not include the physical well being, but it also includes the cultural and emotional well-being of a nation.

Harry and Septien in 1995 defined health holistically not as the whole person but rather as the totality of one’s spiritual, emotional, mental, political and economic well-being.

Health care, on the other side, is the improvement or maintenance of health. It can be achieved in three ways.

Primary care is the prevention of illnesses. Secondary care is the treatment or cure of chronic illnesses. Tertiary care is for patients with terminal illnesses. They are usually in severe pain so are given medication to alleviate them.

What is culturalsafety care?

Understanding cultural awareness is key to understanding what cultural safety care is.

Cultural awareness is the ability of being able to recognize differences in cultures, beliefs, and norms between different societies.

Cultural awareness is what makes cultural sensitivity possible. One is able recognize the similarities and differences in other cultures. Further, one does not judge them for being wrong, positive, negative, better or worse.

Culture safe care can be achieved through culture sensibility. Ramsden, 2002 described it as the outcome from general, nursing and midwifery training that allows safe service to be defined and defined by the beneficiaries.

This is when care meets the recipient’s cultural needs.

What influence/and effect does the media have on cultural safe-care?

Yes.

Both the practitioner and patient have a right to their opinion.

If the practitioner harasses/provides poor services to patients due to cultural difference, age, gender social class, occupation group generation, ethnicity, or any combination thereof, he or she may be taken to court and sentenced.

The professional can be terminated if the media gains access to the information.

As health care professionals are expected to build trust with patients, cultural safe care can be more effective.

One must be able to look at their own practice to ensure safe delivery of culture-safe care.

It is important to be able define what a disease means to patients, to understand their culture, and to identify the cultural identity of patients.

Media have a great deal of influence on this.

A sex worker may present to the hospital complaining about vaginal bleeding. If they do, the provider will diagnose the patient with STIs. They are portrayed in the media as prostitutes or people who don’t care for their bodies.

The media play a significant role in the portrayal of health care providers.

They are sometimes called miracle workers or magicians. This shows that society views a patient as below a professional.

These practices prevent safe culture care as professionals fail to listen and patients do what they are told. Some patients ask questions today.

Patients-physician engagement improved

Mass media has made medicine understandable for many.

Most patients understand the procedure.

They also understand the coding of medical terminology.

This makes it possible to practice culturally safe care. The patient understands the purpose and how it is done.

It is now well-known that all human beings are equally worthy of humanitarian rights and should be treated so.

This allows practitioners to guarantee equal rights for all, no matter their socioeconomic status, wealth or gender, and to ensure that everyone is treated equally, whether they are rich or poor or of the same ethnicity.

The above media has greatly contributed to the provision of culture-safe care.

Mick Gooda says that disabled indigenous people “falling through cracks”.

These were ABC News news presented by Nicolas Perpitch 12 April 2015. Bridget Brennam later revisited the story on 4 December 2015.

The News was available in both broadcast and printed media at high-ranking stations or newspapers.

This was the social justice commissioner.

Both the publication and informant make this issue seem serious.

It attracts the society’s attention.

It targets all Australians.

This information is formatted.

It was presented during the annual Native and Social Justice Report.

The purpose of this information was to create awareness that disabled native people have been ignored.

The title is pictorial. It’s figurative.

Disabled falling into a crack

A crack allows them to fall.

It’s a sort of selection or sieve. Unwanted falls through.

It shows that the disabled do not get a chance.

It shows that there is no value.

The definition of disability in society is typically the physical disability. Mick Gooda the social justice commissar addresses that issue.

This is wrong, because disability can come in many forms.

Can be mentally disabled.

Ngarrinjer is a South Australian woman on a wheel chair who says “disability isn’t a word” and continues to claim that society doesn’t know the characteristics of disability.

You can think of people with mental illnesses, cerebral palsy, or autism.

It has never been regarded as a disability by society.

The society should have known what disability it was before the information was published.

It is essential that they are assured of the treatment and assistance available to them when they do come forward. Many people are afraid that their children will be taken.

The community believes and accepts that disabled people are those with physical anomalies/ abnormalities.

The social justice commissioner’s information was correct. Disability is not front and center in the minds of most people.

The society has lost sight of the disabled, as well as the health sector.

Cultural safe healthcare was defined earlier as giving equal/right care to all patients regardless what type of illness. It is clear from this article that cultural safe care is not being practiced.

Are they also getting lost

Reports suggest that loneliness can be compared to obesity and smoking.

This was the ABC News piece on Thursday, April 14, 2016.

Tom nightingale presented the news.

The broadcast as well as the printed version of the news were available.

The informant was senior Victorian commissioner and the government.

This article’s title suggests that it is a focus on obesity and smoking as they are serious problems in society.

It targets the elderly because loneliness is greater in those over 50 and retired.

It is appealing to the community and makes the news seem credible.

The elderly in the retirement homes are glued to their televisions.

They do not talk.

This makes them feel lonely.

Research has shown that over 100,000 elderly people aged over 60 are often isolated.

The government, in collaboration with the council for the aged, proposed a solution. Senior citizens and elderly can be accessed online to reduce this isolation and possibly lower their mortality.

An elderly man at one of the retirement homes refutes this assertion. He says that internet isn’t the solution as it cannot be detected the tone, mood, and attitude of another person.

He insists that the traditional way is still the best.

It is possible to detect tension in an email, but not if the person sends it via writing. This is different from a phone or email call.

This information enhances culture safe healthcare as it shows the provider that communication and encouraging the elderly to take control of their own care are key to achieving satisfaction.

This essay helped us to understand the role of media and its power.

The media’s impact on health and illness.

What is safe care in culture?

How it is improved and how it is influenced.

What news is spread in media? How it is distributed, what channels are used and who is the sender? Matter a lot.it.

It is obvious that people’s opinions and beliefs are greatly affected by media. This essay shows that media has played a major role in improving and maintaining culture safety and humanization.

References

Willis K., Elmer S. 2011, Society, Culture and Health, Introduction To Sociology for Nurses Vol 2 pg. 45-65

Germov J., Freij M. 2013, Media and health: Moral panics. Miracles. And Medicalization. Introduction To Health Sociology, Vol 5, page. 337-355

Happer C., Philo G., 2016, New Approaches to Understanding the Role of the News Media in Forming Public Attitudes and Behaviors, European Communication, vol. 31(2), page. 136-151Possamai, A., Turner, B., Roose, J., 2013.

Definition of the conversation around sharia: Representations within Australian newspaper, Current Sociology. Vol 61. 626-645Esses, V., Medianum, S., 2013.

Journal of Social Issues. Vol 69(3). pg. 518-536Ebert, J., Kline, K., 2014.

Journal of Adolescent Health vol 54, pg. 289-295Janneh, G., Donovan, R., 2008.

Media and the changing perception of cancer risks: The role of media, Medical Journal of Australia Vol 188 pg. 735Feely, T., Vincent, D., 2007.

How organ donation is represented by Taylor and Francis in Health communication.Niederkrotenthaler, T., Reidenberg, D., 2014.

Aiming to increase help-seeking and referrals for people at risk of suicidal suicide by decreasing stigma: The role played by mass media, American journal vol 47, pg. 5235-5243Sammer, C., Lykens, K., 2010.

What is patient security?

Wiley Online Library: A Journal of NursingPolaschek, N., 2007.

Cultural safety, a new concept for nursing people of differing ethnicities, Journal of advanced Nursing Wiley Online LibraryLeininger, C., McFarland, 2006.

Cultural care diversity: A global nursing theory.